Bill I think you've asked a great question. I have no advice, just some personal experiences:
One of my wife's favourite gifts when courting was a blue bear (she saw it at an outdoor exhibition and loved it) and I added flowers to make it more special. She made a painting of the flowers and the bear has a place of honour in our Moscow bedroom on a wardrobe.
Our young Mos State Univ student keeps a large and fluffy Mickey and Minnie Mouse set on the top of her wardrobe. But she also has an ipod (New Year gift) around her neck too.
My (70 +) MIL keeps a pair of slippers with a big fuzzy Grandfather Frost protruding out of each foot and when it's touched a voice shouts out "Ho Ho Ho Merry Christmas" in English. I gave her those 6 years ago and she'd never wear them because she gets so much fun hanging them on the wall at each New Year season.
My wife, being very artistic, is very particular about clothing. I have learned not to buy it as a gift, even underwear. However she likes to shop for those together. First time we did that she drug me into the dressing room with her at a Tsum boutique store. The sales lady was beside herself at what to do about it and I know we were the topic of conversation when we emerged.
I just handed the cashier a Visa card and smiled all the way home.
Gift disaster:
Although there was a vacuum in the black closet it was never used and my wife would use an old nonelectric push sweeper on the carpets and we'd sweep, then mop the parquet floors. MIL insisted that the old vacuum was too loud for the neighbors. One weekend while MIL and some relatives were on a monastery trip we purchased a small, quiet, lightweight vacuum which had settings for all types of flooring. It was used once or twice then put into the black closet with the older vac.
MIL says it was too loud, too big, not efficient, etc, and then about a year later she gave it away to a relative when I was traveling. My wife said we'd probably have been better off getting a new veg dicer/juicer for the kitchen. I have yet to figure that one out.