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Author Topic: Another nail in the coffin for the mail order bride business..  (Read 841 times)

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Offline Steveboy

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Google are banning all Mail order brides / matchmaking tours and marriage agencies from advertising next month..

http://www.onlinepersonalswatch.com/news/2017/08/google-to-ban-premium-international-dating-sites.html

For sure many will go out of business in the next 12 month. Its going to hit the marriage agencies and tours the biggest.

Im ok though , no impact for me so life goes on.. :)

Online andrewfi

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Re: Another nail in the coffin for the mail order bride business..
« Reply #1 on: August 22, 2017, 03:38:21 AM »
Somebody has been reading the papers I wrote a few years ago.  :saint:

Sadly, the option that might have served as a way for service providers to avoid the issues we now see never came to pass.

I don't think that it is, yet, the end for such businesses, they will continue their move to social media. Problem is that social media have greater control over their eyeballs than Google Search and the Adsense program do. That's going to become a problem for 'dating' businesses.

"For what else is the life of man but a kind of play in which men in various costumes perform until the director motions them offstage?" -Erasmus

Offline Steveboy

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Re: Another nail in the coffin for the mail order bride business..
« Reply #2 on: August 22, 2017, 04:18:33 AM »
I don't think it will be a problem for the big sites as they have big affiliate programs and its pretty easy to buy 10,000 members via a ad network on a Pay per Action plan most big sites only use ad networks anyway. Ad networks are the way to go anyway using Google adwords alone is not enough to bring in the thousands..

But all the small marriage agencies and tour operators , its good bye for sure..

Lifes a bitch either die or evolve..


Online andrewfi

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Re: Another nail in the coffin for the mail order bride business..
« Reply #3 on: August 22, 2017, 04:30:11 AM »
Are there any small ones left in the Russian speaking market, apart from the boiler rooms feeding the big sites with profiles and chat operators?

"For what else is the life of man but a kind of play in which men in various costumes perform until the director motions them offstage?" -Erasmus

Offline Steveboy

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Re: Another nail in the coffin for the mail order bride business..
« Reply #4 on: August 22, 2017, 04:37:28 AM »
Not really many left I think. Anyway marriage agencies and romance tours are so old hat and prehistoric..only complete fools use these places.



Online andrewfi

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Re: Another nail in the coffin for the mail order bride business..
« Reply #5 on: August 22, 2017, 07:23:29 AM »
Not really many left I think. Anyway marriage agencies and romance tours are so old hat and prehistoric..only complete fools use these places.

Don't say that, plenty reading this will be off on a 'tour' or paying to talk to chatbots. :)

"For what else is the life of man but a kind of play in which men in various costumes perform until the director motions them offstage?" -Erasmus

Offline rw_recruiter

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Re: Another nail in the coffin for the mail order bride business..
« Reply #6 on: August 22, 2017, 10:12:09 AM »
I don't think that it is, yet, the end for such businesses, they will continue their move to social media. Problem is that social media have greater control over their eyeballs than Google Search and the Adsense program do. That's going to become a problem for 'dating' businesses.

Social media already has very strict rules in place for dating. Same for certain niches like payday and supplements. The agencies cannot advertise on them.

Offline Steveboy

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Re: Another nail in the coffin for the mail order bride business..
« Reply #7 on: August 22, 2017, 10:28:47 AM »
I don't think that it is, yet, the end for such businesses, they will continue their move to social media. Problem is that social media have greater control over their eyeballs than Google Search and the Adsense program do. That's going to become a problem for 'dating' businesses.

Social media already has very strict rules in place for dating. Same for certain niches like payday and supplements. The agencies cannot advertise on them.

Social media ads don't usually pay off.. usually sign ups from Facebook will be from Algeria,Turkey, Iran and these sort of places. They are usually on Facebook trying to chat with foreign women for free and certainly do not want to pay for it. Even highly targeted ads don't work, you just get cheap skates who usually cannot even afford a dinner let alone subscription charges on a dating site... :laugh:

I tried Facebook a few years back and it was pretty crap. Facebook are a right scam now if you have business pages. They will put your pages non stop 24/7 infant of people then send you all this shit about how many likes you can get for $5..I thought I was a spammer until I knew about Facebook.. they are terrible!

Offline rw_recruiter

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Re: Another nail in the coffin for the mail order bride business..
« Reply #8 on: August 22, 2017, 11:01:48 AM »
I don't think that it is, yet, the end for such businesses, they will continue their move to social media. Problem is that social media have greater control over their eyeballs than Google Search and the Adsense program do. That's going to become a problem for 'dating' businesses.

Social media already has very strict rules in place for dating. Same for certain niches like payday and supplements. The agencies cannot advertise on them.

Social media ads don't usually pay off.. usually sign ups from Facebook will be from Algeria,Turkey, Iran and these sort of places. They are usually on Facebook trying to chat with foreign women for free and certainly do not want to pay for it. Even highly targeted ads don't work, you just get cheap skates who usually cannot even afford a dinner let alone subscription charges on a dating site... :laugh:

I tried Facebook a few years back and it was pretty crap. Facebook are a right scam now if you have business pages. They will put your pages non stop 24/7 infant of people then send you all this shit about how many likes you can get for $5..I thought I was a spammer until I knew about Facebook.. they are terrible!

You can filter out undesirable countries. You can send them to a funnel offering with a lead magnet and retarget a different offer like a tour. Many ways to do it effectively if you know what you are doing. Maybe better to sell the guys browsing Russian women an alternate product though.....

Offline Volshe

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Re: Another nail in the coffin for the mail order bride business..
« Reply #9 on: August 22, 2017, 01:16:46 PM »
You can filter out undesirable countries. You can send them to a funnel offering with a lead magnet and retarget a different offer like a tour. Many ways to do it effectively if you know what you are doing. Maybe better to sell the guys browsing Russian women an alternate product though.....

I like your reasoning.  :thumbsup:
"I love deadlines. I like the whooshing sound they make as they fly by."
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Online andrewfi

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Re: Another nail in the coffin for the mail order bride business..
« Reply #10 on: August 22, 2017, 01:38:02 PM »
I was going to note that I seem to see a different version of Facebook to some people. :)

I get Steve's point about low quality of responses, but that's usually the way with freebie seekers.

Social media is, well, social. This forum is social media and, sure as shit it has driven a lot of revenue over the years, probably less these days though. Very few people want to pay for stuff they think they can get for free. We are at the end of the Russian language mail order bride product life cycle. It isn't  just about the ads, it ain't just about the marketing, it is about the people in the market.

Product life cycle model: https://image.slidesharecdn.com/bostonmatrixandproductlifecycle-140205004550-phpapp01/95/boston-matrix-and-product-life-cycle-15-638.jpg?cb=1391561194


Related, from chart above, how the Boston Matrix ties in: http://www.essay.uk.com/assets/img/wp/the-boston-matrix.jpg


How customer type fits into the model: http://andrew.treloar.net/research/publications/ifip99/customers.jpg

"For what else is the life of man but a kind of play in which men in various costumes perform until the director motions them offstage?" -Erasmus

Offline Steveboy

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Re: Another nail in the coffin for the mail order bride business..
« Reply #11 on: August 22, 2017, 03:45:32 PM »
There is still plenty of business in Eastern European dating for a few more years yet..my sales go up yearly or there will be trouble! There are still plenty of 35/40 year old women searching, we have hundreds every week registering.
What has changed is the women's online habits, only 10 years ago they would of been happy to sign up to any old crappy site just for the chance of meeting a foreign guy. But today with so many smart apps out there with lots of nice features women don't want to register at some outdated site. If a site has not got the latest features they will often leave, doesn't matter how many guys are there.
I spent a long time building a new dating platform but still a common reason for women asking to be deleted is "Im not satisfied with the technology and features" the next biggest reason is "Im not satisfied with the quality of members"

Women are no push over anymore and you need lots of them as most have a short shelf life. They know what they want.

For men it is a different matter. They are not so much interested in a good dating product, they want just bus loads of women day and night registering. For the men membership retention is the most important issue and as the average time searching for a women is 2/3 years, you do not need 1000's of guys registering if you have good retention rate,

There is still lots of business out there for good quality web sites and thanks to Hollywood probably for a few more years yet. I don't see business going down for me I see it going up, just got to adapt a little bit.

In any case dating sites are the hardest internet business to get off the ground , the fail rate is 99.5% within three years.






Offline dcguyusa

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Re: Another nail in the coffin for the mail order bride business..
« Reply #12 on: August 22, 2017, 06:37:06 PM »
Quote
There are still plenty of 35/40 year old women searching, we have hundreds every week registering.

Probably true anywhere in the world. More single than married people in any area.

Quote
"I'm not satisfied with the quality of members"

I can say the same for myself.   :chuckle:

Quote
Women are no push over anymore

Well, I am no push over either.  Really tired of the letters that emphasize fantasy over reality.   (:) :laugh: :Zzzzsleep:

Offline ?ManyQuestions?

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Re: Another nail in the coffin for the mail order bride business..
« Reply #13 on: August 22, 2017, 08:34:40 PM »
Hopefully the shysters an charlatans will go belly up. I doubt it though. Hopefully, Alex's business is doing well.


<a href="http://www.youtube.com/watch?v=q3pKwpHMMgw" target="_blank">http://www.youtube.com/watch?v=q3pKwpHMMgw</a>

Dating scam: The letters process.

Online msmoby

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Re: Another nail in the coffin for the mail order bride business..
« Reply #14 on: August 22, 2017, 11:50:58 PM »


Well, I am no push over either.  Really tired of the letters that emphasize fantasy over reality.   (:) :laugh: :Zzzzsleep:

What ? ... like having multiple spouses in multiple countries ... :coffeeread:

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